And they always care about, or kill for, the bottom line. They have a vast distribution network that gets their product(s) into the hands of the people. They have content, which in this case is illegal drugs, that can be broken into various sizes to fit any audience. In the saturated street life of drugs, these kingpins are marketers to an extent. Just so you know, I have long been a fan of drug kingpins, not for all the bad they do, but for how well-organized their operations are. When Rick Ross hit the street back in 2006, he came in with a vengeance, delivering street anthems and rapping about controversial topics, like the drug game.
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